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Who should be your spokesman in a crisis?'
Gerard Braud
Who should be your spokesman in a crisis? There are three cases to be made, each one with its own merits, but a concerted effort might be your best bet-as long as each representative has had intensive media training.
 

PR Daily Staff
The 5 most popular stories on PR Daily this week
This week readers were interested in crisis takeaways from Crock-Pot and "This Is Us," résumé-boosting online marketing certifications, influencer marketing tips and more.
 
PR Daily Staff
Quiz: Are you stuck in a communications rut?
See how Ragan Consulting Group can help your organization transform the way it reaches audiences.
 
PR Daily Staff
Prove you have the power of the pitch
We want to know all about the impressive media placements you’ve landed. Enter PR Daily’s 2018 Media Relations Awards. Save $50 when you enter by the early-bird deadline on March 9.
 
Beki Winchel
A focus on respect and care after the fatal Florida shootings
The doctors communicating victims’ statuses following the deadly spree at a Broward County school fiercely protected patient privacy. Others focused on offering those affected counseling.
 
Brendan Gannon
30 jobs in the PR and marketing world
What are some of the world’s most influential people passionate about—aside from their chosen professions? Find out, then browse our list of available job openings.
 
PR Daily Staff
Share the story behind your social media strategy
Social media trends may be fleeting, but you know how to capture your audience’s attention. Enter PR Daily’s 2018 Digital PR & Social Media Awards. Don’t miss the final deadline on March 9.
 
PR Daily Staff
Are you on the cutting edge of digital communications?
PR Daily’s 2018 Digital PR & Social Media Awards spotlights the communicators who dominated digital platforms and generated outstanding buzz for their clients or organizations.
 
Ted Kitterman
Amid sex scandal, Oxfam faces reputational, existential crises
After explosive reports revealed aid workers paid for sex while delivering relief in Chad and Haiti, the resulting uproar has cast ominous clouds over the entire foreign aid industry.
 
PR Daily Staff
Share the story behind your social media strategy
Social media trends may be fleeting, but you know how to capture your audience’s attention. Enter PR Daily’s 2018 Digital PR & Social Media Awards. Save $50 when you enter by Feb. 14.
 
Beki Winchel
Aetna scrambles after CNN report reveals doctor didn’t view patient medical records
In a deposition for a lawsuit filed against the insurer, the company’s former medical director admitted that he took nurses’ advice, but did not look at individual patient information.
 
PR Daily Staff
Don't ignore these measurement rules in 2018
Make sense of the numbers with guidance from experts at Scripps Health, Southwest Airlines, KPMG and more.
 
Adam Fisher
6 ways a spokesperson can embody authenticity
Honesty and trustworthiness are more important than ever, with cratering public trust and a divided public. How can speakers project an authentic presence to help sway listeners?
 
PR Daily Staff
The 5 most popular stories on PR Daily this week
This week readers were interested in innovative digital tools for enhancing PR efforts, tactics for writing enticing headlines, PepsiCo's 'Lady Doritos' fiasco and more.
 
PR Daily Staff
Announcing PR Daily’s 2018 Media Relations Awards
Tell us how you told and sold a story about your organization, executives or products. Enter by March 9 to save $50.
 
Emile Lee
How to be the right kind of ‘edgy’ in your PR campaign
PR pros are constantly looking for an edge to lift their message above the competition, but some risks aren’t worth taking. Here’s how to know whether to take the plunge.