Who should be your spokesman in a crisis?'
Gerard Braud
Who should be your spokesman in a crisis? There are three cases to be made, each one with its own merits, but a concerted effort might be your best bet-as long as each representative has had intensive media training.

Beki Winchel
Elon Musk challenges reporters by suggesting news-ranking website
The executive has been refuting poor coverage of Tesla, and in his latest tweetstorm, criticized news outlets for being hypocrites. How will the move affect his own credibility?
Ted Kitterman
NFL announces rules requiring players to stand for anthem
After two seasons of high-profile protests targeting police brutality against African-Americans, the league bowed to pressure from fans and the White House. Online response has been mixed.
Brendan Gannon
30 jobs in the PR and marketing world
Employees favor a career that values life outside the cubicle. Find out which organizations provide a primo work-life balance, and then peruse our list of current openings.
PR Daily Staff
The skill all communicators need in 2018
Organizations rely on you not only to engage audiences but also manage risks. Are you prepared?
PR Daily Staff
Share the causes and campaigns your organization champions
Enter PR Daily’s 2018 Corporate Social Responsibility Awards. We’ve extended the deadline to May 30.
Beki Winchel
McDonald’s responds to workers’ sexual misconduct claims
A company statement said there is ‘no place for harassment and discrimination of any kind’ in its locations, but employees in nine cities have filed harassment complaints.
PR Daily Staff
3 executive communications roadblocks that are more common than you think
Join experts this fall and learn how to craft authentic communications that connect executives to stakeholders.
PR Daily Staff
Enter PR Daily’s 2018 Media Relations Awards
More than 20 categories offer you the chance to prove your PR prowess. The late submission deadline is May 23.
Beki Winchel
Tesla CEO takes to Twitter to counter Consumer Reports review
The publication wouldn’t give the car maker’s Model 3 a recommendation, citing issues with brakes and problems with ride quality. Elon Musk attempted to sway readers with tweets.
PR Daily Staff
In the ever-changing health care industry, how does your organization stand out?
Enter one of 18 categories in Ragan’s 2018 Heath Care PR and Marketing Awards.
Ted Kitterman
Google sparks outcry after dropping ‘Don’t be evil’ guidance
The company famously added the phrase to numerous internal documents, including its code of conduct, as it built an internet empire. How is dropping the phrase affecting brand loyalty?
PR Daily Staff
Did you nurse your PR strategy back to good health?
Enter Ragan’s 2018 Health Care PR & Marketing Awards. Don’t miss the final deadline on May 23.
Beki Winchel
Starbucks promises to investigate after a new racial incident
The coffee chain was criticized yet again after a barista in a California store purportedly wrote a derogatory term on a Latino customer’s drink order.
PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, readers were interested in what to include in your branding style guide, how to create a stellar LinkedIn profile, alternatives to using hashtags on Instagram and more.
PR Daily Staff
Ragan Training makes it easy to offer new ideas
Your bosses want change. Answering the call for a fresh approach can be as simple as a yearly subscription.