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Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

By PR Daily Staff | Posted: April 27, 2016
We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas.

You sent us campaigns and projects that were unique, creative and most important, successful. We saw the power of digital communications and social media harnessed by imaginative minds.

The judges labored arduously, narrowing the competitors down to the finalists. Now, the judges will scrutinize our finalists once more, and we will announce the category winners in early June.

To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us. It was very hard work to narrow the field.

Congratulations to the finalists!

Best Digital & Social Media Activity

Blog

  • Agency Blog, SHIFT Communications
  • HealthCalling, St. Joseph Health
  • Inklings Blog, InkHouse
  • MultiCare Vitals Blog, MultiCare Health System
  • Paycom Blog, Paycom
  • PR Newswire’s Beyond PR Blog Focuses on Content Optimization to Drive Demand Gen Success, PR Newswire
  • The Beaumont Blog, Beaumont Health

Contest/Game

  • A Summer Road Trip Through the Great 28 Engages Frontier’s Customers, Frontier Communications
  • Bid Protection, Liberty Mutual Insurance
  • SHERATON DELIGHT MY DELAY, The Bait Shoppe
  • MolinaTBT, Molina Healthcare
  • NAIT Snapchat Launch, Northern Alberta Institute of Technology (NAIT)
  • PR Bingo, SHIFT Communications
  • The Beverly Hilton: #Sweet60 Campaign, Murphy O'Brien Public Relations

Event or Stunt

  • "Bacon Timeline" - Bacon Wrapped Crust DEEP!DEEP! Dish Pizza Launch, Little Caesars
  • Monster Super Bowl 2015 Twitter Campaign, Monster
  • SoCo Takes Flight with First Drone Delivery, MWWPR
  • The Beverly Hilton: Home of the Golden Globes, Murphy O'Brien Public Relations
  • WestJetVegasUpgrade, LVCVA

Live Chat

  • #BullyProofSummit: Building Awareness Around Cyberbullying and Empowering Individuals to Act, GroundFloor Media
  • #PowerofPrecisionChat Global Tweet Chat Program, Pitney Bowes
  • Scientists Held a Reddit AMA on Data Storage and Supermassive Black Holes, HGST

Microsite or Custom Website

  • ACApocalypse Game, Paycom
  • #HowWillWe, PepsiCo
  • Hulu Magic Cube, Hulu
  • #ShowOff Youth Empowerment Movement, Octane Public Relations & Advertising
  • STEPS Forward, Klick Health
  • TomTom Watch Me Campaign, CerconeBrownCompany

Mobile App

  • ICMA-RC Mobile App, ICMA-RC
  • The MyMedela App for iPhone and Android - Helping Moms Succeed with Breastfeeding Tips, Tracking and Solutions, Medela, Inc.

Best Use of Digital & Social Media for

Brand Awareness

  • “30 Million” Reasons to Use Xin.com, Genedigi, a Publicis Groupe / MSLGROUP company
  • Digital Brand Identity, Kansas Health Foundation
  • Seinfeld Festivus Reddit Thread, Hulu
  • Social Influencer Travel Summit, Sensei Project
  • SP Recipe Pinspiration, Standard Process
  • The water journey, LLORENTE & CUENCA
  • Wyndham Rewards Makes Social Media Magic , Wyndham Hotel Group

Cause Advocacy

  • Bring Change, Tierney
  • Celebration of Service, MSLGROUP with The Home Depot Foundation
  • Everybody Pees, National Kidney Foundation
  • Garnet Hill's #StJudePJParty Campaign, CerconeBrownCompany
  • Grand Canyon Veteran Wilderness Expedition, Raytheon
  • Inspiring the Next Generation of Leaders in STEM, Brodeur Partners
  • Maersk Line's Carbon Pact and COP21 campaign, Maersk Line

Community Engagement

  • Celebration of Service, MSLGROUP with The Home Depot Foundation
  • Community Champions Facebook Challenge, Molina Healthcare
  • The HIMSS Social Media Ambassador Program, SHIFT Communications
  • What Does a Duck Say? Aflac!, Aflac
  • #WearYourAYSO, American Youth Soccer Organization

Content Marketing/Brand Journalism

  • 2015 Engagement Campaign, Kabrita USA
  • Brand Journalism, Ferrovial
  • Coca-Cola Journey , The Coca-Cola Company
  • Content Marketing, SHIFT Communications
  • Future Cities with Skift, MasterCard
  • Spectrum Health Beat, Spectrum Health

Event Promotion

  • 2015 Portland Classic, Cambia Health Solutions
  • LiveLikeFrank Campaign, Fontainebleau Miami Beach - Hotel
  • National Folk Festival Social Media, Bouvier Kelly
  • OtterBox Symmetry Series Street Art , OtterBox
  • Social Media Campaign Drives Ticket Sales for PGA TOUR's RBC Heritage, Dixon Schwabl

Internal Communications

  • Buzzing Associates, Humana Inc.
  • Emotional Driving, LLORENTE & CUENCA
  • Intranet Redesign, Hawaiian Electric Companies
  • The Mullet, SHIFT Communications

Healthcare

  • HealthCalling, St. Joseph Health
  • Humana Brand Advocates, Humana
  • #OddajSerce / #GiveYourHeart, Projekt PR / Dawca.pl
  • TOBI Podhaler Facebook Editorial Contributor Program, Chandler Chicco Agency (on behalf of Novartis Pharmaceuticals Corporation)
  • True Molina Stories, Molina Healthcare

Visuals

  • Legacy of Heroes, Edmonton Police Service
  • Sequoia & Kings Canyon Digital Influencer Media Trip, Delaware North at Sequoia & Kings

Video

  • Krewellavator, LVCVA
  • La Brea Bakery's Thanksgiving Heroes , Matter Communications
  • LEGO® NINJAGO™ American Ninja Warrior Triumph, Flashpoint PR
  • Molina True Stories, Molina Healthcare
  • The Toyota Effect, Toyota North America
  • TomTom Watch Me Campaign, CerconeBrownCompany
  • Zach King Brings Christmas Bling to Klick!, Klick

Websites

  • BC.EDU Redesign, Boston College
  • BeRemembered.com, K2 Digital
  • Incredible Egg-cellence, Rise Interactive and American Egg Board
  • Website Redesign, SHIFT Communications

Best Campaigns

Email Marketing Campaign

  • VSP EnVision, VSP

Marketing Campaign

  • Generation Tux Presents the First Couple of 2016, CIVIC
  • Maersk Line's Carbon Pact and COP21 campaign, Maersk Line
  • MolinaTBT, Molina Healthcare
  • What you need is a Rentervention, Idaho Housing and Finance Association

Media Relations Campaign

  • Customer Relations in the Airline Industry, Metis Communications
  • Pardon Me: Raising a Turkey Fit For A President, Fineman PR
  • Woods Canada #UltimateDreamJob, Woods Canada

Multi-Media Campaign

  • ACA Awareness Campaign, Paycom
  • Kids LiveWell 4th Anniversary, National Restaurant Association
  • North Lake Tahoe Ale Trail, North Lake Tahoe
  • Predictions, Reimagined, Palo Alto Networks/Voce Communications
  • Seniors Get Social with Humana & National Senior Games, Coyne Public Relations & Humana Inc.

PR Campaign

  • “30 Million” Reasons to Use Xin.com, Genedigi, a Publicis Group / MSLGROUP company
  • Be Vocal: Speak Up for Mental Health, Biosector 2
  • Glad to Give on Giving Tuesday, The Glad Products Company
  • Toronto Blue Jays - Day Off , Canadian Tire Corporation
  • Woods Canada #UltimateDreamJob, Woods Canada

Social Media Campaign

  • 10 Days of Giving Back, American Red Cross
  • Celebration of Service, MSLGROUP with The Home Depot Foundation
  • Cisco Live June 2015, Cisco Live 2015 overall social media
  • #IamPOWERful, Con Edison
  • LifeProof FRĒ Power #ChargeAhead Challenges, LifeProof
  • See Your Retirement, Principal Financial Group
  • Shopkins Mystery Box Campaign , 10X

Specialty Campaign

  • ACA Awareness Campaign, Paycom
  • #BallotBriefcase on Snapchat, PwC
  • Manufacturing Matters, Whirlpool Corporation
  • R&R Partners, LVCVA
  • Rising in Research, UMass Lowell
  • ROOMIE: I’ll be there for you, HvdM

Viral Campaign

  • GoPro, Las Vegas Convention Visitors Authority
  • #LatinosInspire, Johns Hopkins University, School of Nursing
  • Shaping a Social Media Response: Redirecting Outrage to a Show of Nursing Pride, American Nurses Association
  • Yorkdale Fashion Santa, Yorkdale Shopping Centre

Best Use of

Facebook

  • Mohegan Sun: Full of Life on Facebook, Mohegan Sun
  • TOBI Podhaler Facebook Editorial Contributor Program, Chandler Chicco Agency (on behalf of Novartis Pharmaceuticals Corporation)

Instagram

  • Sequoia & Kings Canyon Digital Influencer Media Trip, Delaware North at Sequoia & Kings Canyon
  • Softlips 2015 Holiday Instagram Campaign, Martino Flynn
  • #UrbanPeek, Ferrovial

Twitter

  • Breaking into Gaming – lotus823 for Audio-Technica, lotus823
  • Cisco Live June 2015 Twitter, Cisco Live 2015 Best Use of Twitter
  • Colombia's Cashless Challenge, MasterCard
  • Use of Twitter, Beaumont Health

Grand Prize

Best Digital PR Campaign

  • Generation Tux Presents the First Couple of 2016, CIVIC
  • #HowWillWe, PepsiCo

Best Social Media Campaign

  • Autodesk Bonfire, Autodesk
  • Maersk Line's Carbon Pact and COP21 campaign, Maersk Line