Is your audience mostly on Facebook or LinkedIn?
The answer has a lot to do with whether your organization is a B2B business, selling products and services to other organizations, or B2C retailers offering goods to the public. Both types of organizations are on social media, but how they use online networking varies with their needs.
This infographic from Grazitti Interactive shows how B2B marketers differ from their B2C colleagues.
It lists these crucial factors:
[FREE DOWNLOAD: How reporters use social media in their jobs]
For a comprehensive rundown of the differences between the two marketing
factions, and to understand where your organization fits in, see the full