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8 experts for communicators of all stripes to follow

By Michelle Garrett | Posted: August 22, 2017

Smart PR pros are always looking to get even smarter—or at least better informed.

We join Twitter chats, read articles by experts like those on PR Daily, tune in to webinars and attend conferences when time and money allow.

One great way to stay up on industry happenings is to follow experts who can teach us about best practices and the latest trends in writing, storytelling, content marketing, measurement and more.

In that spirit, I’m listing some favorite experts and why you should follow them:

1. Ann Handley

Writing is the foundation of PR. That’s why you should follow @AnnHandley and @MarketingProfs. A well-known figure in B2B marketing, Handley is the author of the best-seller “Everybody Writes” and founder of MarketingProfs. She doles out witty advice on ways to improve your writing.

2. Christopher Penn

Measurement. The term alone can send many a PR pro heading for the hills. A vice president of marketing technology at Shift Communications, as well as a prolific speaker and blogger, @cspenn has a straightforward approach to providing measurement and marketing technology tips, along with advice for all communicators.

3. Ian Cleary

PR aligns closely with content marketing, so you’ll want to follow @iancleary and @razorsocial for great advice on how to share and promote your content. Cleary shares practical tips and tools to help anyone, regardless of budget, to improve in this area.

4. Joe Pulizzi

For content marketing insights, follow @JoePulizzi, the “godfather of content marketing.” Pulizzi writes a subscription-only piece for the Content Marketing Institute’s weekly email that provides a practical look at trends in that industry.

[RELATED: Join us at Microsoft, and learn tactics and strategies to conquer all your biggest communications challenges.]

5. Andy Crestodina

To learn how PR and SEO work together, follow @crestodina, the founder of Orbit Media and an expert on search engine optimization, social media, analytics and content strategy. Crestodina ties it all together to help you enhance your results.

6. Martin Waxman

An educator, speaker and founder of three agencies, @MartinWaxman offers advice on digital communications that any PR pro would find valuable. He specializes in helping brands develop their content marketing and social media PR strategies.

7. Brad Phillips

Known as @MrMediaTraining, Phillips can get you up to speed on what to say—and how to say it—in media interviews. He provides solid advice with an entertaining twist of snark. Follow him for his witty take on missteps made by politicians, celebrities and companies in the spotlight.

8. Christoph Trappe

Storytelling isn’t new to PR pros, but improving our narrative skills should be on our professional development list. One way to learn more is to follow @CTrappe. Trappe heads up The Authentic Storytelling Project, which focuses on helping brand managers share content that people will make time for, even when they’re busy.

Who are your favorites to help you expand your knowledge in the communications field?

Michelle Garrett is a PR consultant and writer at Garrett Public Relations. Follow her on Twitter @PRisUs or connect with her on LinkedIn.

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