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3 questions corporate communicators should ask'
Corporate Communications
Laura Hale Brockway
3 questions corporate communicators should ask If you’re getting bogged down by a client or co-worker’s vision, this framework can help solve the problem you face.
 

Mylan’s ‘murky math’ fuels EpiPen PR crisis
Crisis Communications   |   Susan Young
Mylan’s ‘murky math’ fuels EpiPen PR crisis
Analysts say CEO Heather Bresch’s congressional testimony ‘low-balled’ profits by 40 percent. Congress set a Friday deadline for her to update the figures on the controversial pricing.
 
Could ads be coming to national parks?
Crisis Communications   |   Kevin Allen
Could ads be coming to national parks?
National Park Service reps have proposed a ‘donor recognition program,’ which would allow some signage and logos on parks property. Many groups are against it. Here’s why.
 
Report: 95% of content doesn’t garner engagement
Content Marketing   |   Beki Winchel
Report: 95% of content doesn’t garner engagement
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
 
How video can turn consumers into advocates
Marketing   |   Clare Lane
How video can turn consumers into advocates
Instead of relying on the same internal faces to promote your brand, try an approach that involves your audience. Here’s how that tactic can improve your marketing efforts.
 
The most hated sports clichés in comms and PR
Writing & Editing   |   Russell Working
The most hated sports clichés in comms and PR
Slam dunk. Knocking it out of the ballpark. Going for a Hail Mary. Don't let these overdone sports metaphors turn you into a walking cliché.
 
Federica Marchionni leaves Lands’ End
Branding   |   Kevin Allen
Federica Marchionni leaves Lands’ End
The retailer is parting ways with the chief board members initially hired to pep up the brand. Here’s why.
 
Ragan’s Video Awards might make you a star
Awards   |   PR Daily Staff
Ragan’s Video Awards might make you a star
Get your video and your team the recognition they deserve. Enter the 2016 Video Awards.
 
3 social media ROI lessons from the Ice Bucket Challenge
Measurement   |   Danielle Cyr
3 social media ROI lessons from the Ice Bucket Challenge
Two years after going viral, the campaign that asked participants to dump ice water on their heads offers insight into how social media marketing can make an organization serious money.
 
How busy communicators propel their careers forward
Training Alert   |   PR Daily Staff
How busy communicators propel their careers forward
Don’t have time to attend conferences? Sharpen your skills with Ragan Training!
 
The do’s and don’ts of using judgmental words
Writing & Editing   |   Julie Goodman
The do’s and don’ts of using judgmental words
When it comes to certain words, terms and phrases, your message can get lost. Here’s how to avoid misleading—and alienating—your audience with your word choice.
 
Waze offers marketers location-based ads, targeting
Marketing   |   Kevin Allen
Waze offers marketers location-based ads, targeting
Dunkin’ Donuts has already signed up for the social media/traffic app’s new feature, which gives brand managers the opportunity to engage with loyal customers.
 
Time is running out. Save now on your Video Awards entry
awards   |   PR Daily Staff
Time is running out. Save now on your Video Awards entry
You have until Sept. 28 to save $50 per entry on your Video Awards submission. We want to see your best in video content and production. What are you waiting for? Enter now.
 
3 terrific pitching tips from veteran business editors
Pitching   |   Brian Pittman
3 terrific pitching tips from veteran business editors
One hit in a top industry news outlet can make your company. Here are three tips for breaking into their vaunted pages.
 
Why agencies should learn to play nice in the sandbox
The PR Industry   |   Steve Randazzo
Why agencies should learn to play nice in the sandbox
Teamwork is the key to pleasing clients and garnering attention for your brand. To help move yours forward, one exec advises retracing your steps to a familiar childhood location.
 

3 questions corporate communicators should ask'
Corporate Communications   |   Laura Hale Brockway
3 questions corporate communicators should ask If you’re getting bogged down by a client or co-worker’s vision, this framework can help solve the problem you face.
 
Report: 95% of content doesn’t garner engagement'
Content Marketing   |   Beki Winchel
Report: 95% of content doesn’t garner engagement Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
 
3 terrific pitching tips from veteran business editors'
Pitching   |   Brian Pittman
3 terrific pitching tips from veteran business editors One hit in a top industry news outlet can make your company. Here are three tips for breaking into their vaunted pages.