Ragan.com

Menu

David Ogilvy's 10 tips for clear, concise writing'
David Wright Smith
David Ogilvy's 10 tips for clear, concise writing In 1982, the "father of advertising" wrote a memo to his employees about how to write well. His advice in that memo is relevant today.
 

Brendan Gannon
30 jobs in the PR and marketing world
You could work at one of our nation’s most historic sites with this week’s featured job: Ford’s Theatre seeks a communications associate. Plus, check out a roundup of open positions.
 
Karl Kangur
7 ways marketers can increase email marketing success
Boosting your email-open rates can help you garner more customers, but in order to do so, you have to nab reader’s attention and convince them you have something important to say.
 
Laura Hale Brockway
16 email marketing terms PR pros should know
If you feel that you’d like a translator when your marketing colleagues speak, this glossary can get you up to speed.
 
PR Daily Staff
Do your internal videos strike a chord with employees?
Share how you’re using video to drum up excitement for your organization. Enter Ragan’s 2017 Employee Communications Awards. The final deadline is Sept. 20.
 
PR Daily Staff
Our industry experts want to write for you
Take advantage of Ragan’s decades of media experience to claim your corner of the market.
 
Matthew Royse
5 ways to stand out on YouTube
Creating and sharing videos can boost your brand and increase both leads and ROI. Make sure you’re crafting outstanding content with these takeaways.
 
Robby Brumberg
Survey: Money jitters, trust issues cloud media industry’s future
A new report highlights what journalists and PR pros are most worried about in coming years, which platforms will reign supreme and how—or whether—public confidence can be restored.
 
PR Daily Staff
Has passion driven success for your nonprofit efforts?
The 2017 Nonprofit PR Awards recognizes communicators who built outstanding awareness for the causes they cared deeply about.
 
Beth Nyland
6 vital reasons you should write a horrible first draft
Perfectionism, at least when you’re first putting words on paper or on the screen, hinders creativity and free association. You can—and certainly should—edit later. For now, have fun.
 
PR Daily Staff
The days of poor video communication are over
Join us for two workshops that will show you how to produce award-worthy videos.
 
Kevin Allen
As many offer free food for National Cheeseburger Day, Shake Shack shines
Though many marketing pros are celebrating the national holiday with promotions, one restaurant chain is deciding to go big. Here’s what you can learn from the effort.
 
PR Daily Staff
Innovation and killer content make a great intranet
Enter Ragan’s 2017 Intranet Awards to see how you stack up against your competition. Share the design, innovation and content that make your intranet an essential tool for all. The deadline is Sept. 20.
 
Brian Pittman
4 smartphone video snafus
Everyone shoots video these days, but few do it well. Here are a few common yet avoidable mistakes that can undermine your best intentions.
 
Kevin Allen
Statistics to punch up your content marketing game
If you’re not creating and distributing content to your audience, you’re missing out. These numbers can help you sell the tactic to your boss or client.
 
PR Daily Staff
3 inspiring communications tips from Microsoft, Amazon and Hulu
See how communicators at the world’s top companies overcome their challenges and surpass their goals.