Ragan.com

Menu

Goodbye, SEO: PR is the new king'
Mickie Kennedy
Goodbye, SEO: PR is the new king Gone are the days of keyword stuffing and spammy links. Recent changes to Google's algorithm places value on well written, relevant content.  
 

Brendan Gannon
30 jobs in the PR and marketing world
You could work at one of our nation’s most historic sites with this week’s featured job: Ford’s Theatre seeks a communications associate. Plus, check out a roundup of open positions.
 
Ted Kitterman
How a newsjacking senator strutted into a TV host’s crosshairs
Bill Cassidy, a Louisiana Republican, tried to latch onto and invert Jimmy Kimmel’s emotional plea on behalf of the Affordable Care Act. The late-night comedian issued a scathing response.
 
Karl Kangur
7 ways marketers can increase email marketing success
Boosting your email-open rates can help you garner more customers, but in order to do so, you have to nab reader’s attention and convince them you have something important to say.
 
Nancy Duarte
How and why to include a call to action in every speech
Saying, ‘OK, now go do this,’ won’t resonate with your audience. Consider each of the four primary categories of performers, and appeal to their modus operandi.
 
PR Daily Staff
Do your internal videos strike a chord with employees?
Share how you’re using video to drum up excitement for your organization. Enter Ragan’s 2017 Employee Communications Awards. The final deadline is Sept. 20.
 
PR Daily Staff
Our industry experts want to write for you
Take advantage of Ragan’s decades of media experience to claim your corner of the market.
 
PR Daily Staff
Has passion driven success for your nonprofit efforts?
The 2017 Nonprofit PR Awards recognizes communicators who built outstanding awareness for the causes they cared deeply about.
 
Beth Nyland
6 vital reasons you should write a horrible first draft
Perfectionism, at least when you’re first putting words on paper or on the screen, hinders creativity and free association. You can—and certainly should—edit later. For now, have fun.
 
Kevin Allen
As many offer free food for National Cheeseburger Day, Shake Shack shines
Though many marketing pros are celebrating the national holiday with promotions, one restaurant chain is deciding to go big. Here’s what you can learn from the effort.
 
PR Daily Staff
Innovation and killer content make a great intranet
Enter Ragan’s 2017 Intranet Awards to see how you stack up against your competition. Share the design, innovation and content that make your intranet an essential tool for all. The deadline is Sept. 20.
 
Brian Pittman
4 smartphone video snafus
Everyone shoots video these days, but few do it well. Here are a few common yet avoidable mistakes that can undermine your best intentions.
 
PR Daily Staff
3 inspiring communications tips from Microsoft, Amazon and Hulu
See how communicators at the world’s top companies overcome their challenges and surpass their goals.
 
Jessica Levco
5 companies reveling in Emmy wins—after Spicer’s ‘yucky cameo’
Hulu exults in its timely ‘Handmaid’s Tale,’ NBC banks on savvy anticipation, Netflix plays a hashtag to the hilt, and CBS courts the Colbert nation as TV puts on its annual gala infomercial.
 
Dan Lee
10 ways PR pros can build outstanding careers
Communicators often spend hours perfecting their clients’ brands and campaigns, but you shouldn’t forget about your own professional desires.
 
How the world’s top brands tell their stories
Struggling to make your content stand out? Let experts from Coca-Cola, Google and Forbes show you how.