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Goodbye, SEO: PR is the new king'
Mickie Kennedy
Goodbye, SEO: PR is the new king Gone are the days of keyword stuffing and spammy links. Recent changes to Google's algorithm places value on well written, relevant content.  
 

Jenna Cyprus
3 ways PR pros can make a splash
Though making connections is an integral part of a successful career in PR, it’s also about subject expertise—and how communicators can showcase their skills.
 
Russell Working
How to get your employees to generate content for you
Host photo contests. Provide digital templates for stories. Encourage curation. These are some smart ways to inspire your colleagues to help you report what’s happening at your organization.
 
PR Daily Staff
The 5 most popular stories on PR Daily this week
This week readers were interested in crisis takeaways from Crock-Pot and "This Is Us," résumé-boosting online marketing certifications, influencer marketing tips and more.
 
Tony Delmercado
3 rules for crafting a stellar event for your organization
Special events can convert customers into fanatics and help your company develop a closer relationship with key stakeholders. Here’s how to rock that make-or-break party.
 
Ted Kitterman
Infographic: Content marketing from A to Z
Investing in original content and owned media can feel like a gamble with incredibly long odds, but there are at least 36 ways to amplify your efforts for better returns.
 
Ted Kitterman
3 lessons from McDonald’s vow of healthier kids’ fare
The fast-food chain says it will take steps to improve its dietary values in Happy Meals, reducing sugars and other caloric elements. The announcement has gotten a mixed response.
 
Linda Landers
How marketers (and everyone else) should talk to women
In today’s cultural climate, yesteryear’s ideas for reaching women and persuading them to click, subscribe or buy won’t cut it.
 
William Comcowich
8 keys to create a more data-driven dream team
After you identify the business objectives your content will support, take steps to build a culture that prioritizes analytics. Here’s how to get started.
 
PR Daily Staff
Quiz: Are you stuck in a communications rut?
See how Ragan Consulting Group can help your organization transform the way it reaches audiences.
 
Gini Dietrich
5 crisis lessons from Crock-Pot and ‘This Is Us’
When the popular TV show sent viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
 
PR Daily Staff
Prove you have the power of the pitch
We want to know all about the impressive media placements you’ve landed. Enter PR Daily’s 2018 Media Relations Awards. Save $50 when you enter by the early-bird deadline on March 9.
 
Ted Kitterman
What habits do highly productive writers have in common?
Although everyone writes at his or her own speed, some wordsmiths crank out pages at a dizzying pace. Adopt these routines to ramp up your word count.
 
PR Daily Staff
Why basic visual content won’t cut it anymore
See how the experts at Google, Yelp and Conde Nast are going above and beyond to engage audiences.
 
Brendan Gannon
30 jobs in the PR and marketing world
What are some of the world’s most influential people passionate about—aside from their chosen professions? Find out, then browse our list of available job openings.
 
Jacqie Bole
How hard data can bolster your PR efforts
Set aside your math phobia, and wade into measurement. There’s no undertow, just the opportunity to make stronger pitches, prove your worth and identify growth potential.