Inspiring action and change using only your words is probably part of why you became a speechwriter—but it can also feel like an impossible task at times.
Three renowned professionals have risen to the challenge. They’re sharing their wisdom at the 30th annual Speechwriters and Executive Communicators Conference, along with other top experts.
Here are some of their best practices for inspiring executives and audiences:
1. Cody Keenan, director of speechwriting for President Barack Obama, uses vivid, emotional language to form a deeper connection with audiences.
2. Adrianne Goldsmith Romero, chief speechwriter at the Federal Bureau of Investigation, draws on institutional knowledge during leadership transitions.
3. Justina Chen, former executive communications manager at Microsoft, works with executives to help them develop an “upstart” attitude.
Join us on March 7-9 in Washington, D.C. You’ll spend two days learning from the nation’s top executive communicators and networking with industry peers.