“The most powerful words in English are ‘Tell me a story,’ words that are intimately related to the complexity of history, the origins of language, the continuity of the species, the taproot of our humanity, our singularity, and art itself.”—Pat Conroy
Stories cut to the soul and pathos of communication.
Science has proven that storytelling cuts through the brain’s neocortex and hits you where it counts—the limbic brain—your middle layer.
In “Story-Based Selling,” Jeff Bloomfield writes:
The limbic brain can be characterized as the “feeling” brain. This is where emotion, feeling, visualization, and memories are housed.
Stories make for better marketing because they elicit emotion. They can play on nostalgia, influence whom we trust, and help us make sense of complex information.
Video is the storytelling king. Hollywood takes in around $10 billion a year, and YouTube is the second-most visited website.
What does that mean for your video marketing strategy? Here are four approaches you might take.
Ultimately, your next video strategy depends on you, your brand, your goals and your budget. There are no barriers to making innovative video content. Smartphones shoot in 4K, and with sites such as Fiverr and Upwork, you can tap into the international labor market and find skilled freelancers to help you with every facet of production.
A version of this post first appeared on the SmartBug Media blog.