In 2018, if you aren’t posting videos, you’re working with one hand tied behind your back.
Video content, especially on social media, has been shown time and again to be a difference maker for online marketers. Videos increase engagement, hold audience attention and demonstrate professionalism and quality to potential consumers.
Yet video has significant embedded costs in both staffing and equipment. The cost can be enough to keep smaller organizations from jumping in.
It cites these statistics:
For these insights, as well as the kinds of videos you can use right away
and where to post your video creations, see
the full infographic.